Play For Life Foundation

ABOUT US

Our Vision

The Play for Life Foundation began in 2021 with a Single Vision: To improve the mental and physical health of the most at risk in our community, by living a more active and healthier lifestyle through the sport of Pickleball. We serve Youth, Veterans, and First Responders

Our Mission

Putting Your Support to Work

The Play for Life Foundation’s mission is to introduce the sport of pickleball to our community’s youth, veterans, and first responders. Each qualified organization is granted a Club-N-Box, containing nets, paddles, balls, and instructional material on how to play and setup a court.

Youth

Available survey data indicate that fewer than 1 in 4 adolescents meets the recommended guidelines for physical activity – 60 minutes of moderate to vigorous physical activity daily. Developing healthy eating and exercise habits at this age are foundations for good health in adulthood. Majority of youths physical activity comes from school during their physical education courses, clubs, or youth organizations. Providing access to physical activity is important for all but especially important to children and adolescents.

Active Military & Veterans

We owe our veterans, the men, and women, the young and old, from all walks of life our support for their life. We have over 80,000 veterans in our community, many with disabilities many suffering from post-traumatic stress disorder (PTSD). The unseen scars of military trauma can lead to isolation, depression, anxiety, waking flashbacks, terrifying nightmares, and hyper-vigilance even in the safest places.

Firefighters & EMT
A major risk to firefighter health is obesity. Individuals working in protective services (police, fire & EMS) had the highest risk of obesity amongst the 28 professional occupations assessed by the CDC. Obesity causes many health problems including coronary heart disease, high blood pressure, Type 2 diabetes, sleep apnea, and more. Firefighters are dying because of these known diseases associated with obesity. To fight obesity, firefighters need to focus on improving their physical fitness.
Law Enforcement
Numerous studies have reported that compared with other professions, police officers are at increased risk for stress-related physical illnesses including heart disease, chronic pain, and insomnia, as well as for stress related psychological problems such as depression, domestic violence, over-eating, drug, and alcohol abuse.

Top Leadership

At the Play For life Foundation, we recognize the power of partnerships, which quickly become friendships. Our community partners provide not only monetary contributions but in-kind-support that helps us provide our Club-N-Box free of charge throughout our community. Our partners impact our community.

Meet Our Team

Board of Directors

Brian is the founder and CEO of The Pickleball Club LLC. Currently the company has two clubs in operations and a third under construction. The Company is developing additional clubs in Bonita Springs, Venice, Pinellas Park and Green Acres with a goal of 15 clubs in the next 3 – 5 years.  Brian formed the Play for Life Foundation with his wife Valerie to give back to the communities in which their clubs are located.

Brian is a combat veteran having served from Vietnam to Desert Storm in the United States Navy. During his career he held five commands, retiring at the rank of Rear Admiral after 30 years of service. Admiral McCarthy was personally decorated ten times during his military career.

An entrepreneur throughout his business career, the majority of which have been in the real estate industry owning and developing over $500 million of commercial real estate. He has been the founding member of public and private companies and has served as Chairman & CEO of them all.

Brian earned a BS in Engineering Science from Oakland University, an MBA from the Harvard Business School and was an Associate Professor at Pepperdine University. He is also a graduate of the Naval War College; Joint Forces Staff College, and the National Defense University.

Active in our community, he has served on non-profit boards and held numerous leadership positions in non-profit organizations: First Vice President of the Pops Orchestra, Chair of United Way’s Mission United Advisory Council, President of the Military Officers Association of Sarasota, Executive Director of the Sarasota Military Officers Foundation, The Sarasota Players and as CEO of The Stage at Payne Park LLC.

Valerie McCarthy is the Chief Operating Officer of The Pickleball Club LLC. She has been involved in physical fitness her entire career, with over 20 years’ experience in the fitness industry. She held numerous positions in the non-profit YMCA. Her last position as Executive Director of facilities in Mountain View and Palo Alto California. Valerie founded and operated FLEX FITNESS, a successful fitness facility in Sausalito, California for nearly a decade.

Valerie holds a BS and MS in Exercise Physiology from Kent State University.

Valerie is active in our community in the following non-profit organizations, Chair of Business Development for United Way’s Mission United Advisory Council, Member of the Military Officers Association of Sarasota, and Chair of Event Planning for the Sarasota Military Officers Foundation. Valerie currently serves as the Executive Director of the Play For Life Foundation, Inc.

Karin is the Managing Partner and Senior Wealth Advisor at SRQ Wealth in Sarasota, Florida.  She earned her undergraduate degree in accounting and finance at Miami University in Oxford, Ohio and a few years later, her MBA from the University of Arizona with a concentration in Finance. Karin is both a CPA in the State of Florida and a Certified Financial PlannerTM practitioner.

Her current community activities include Treasurer of the International Women’s Forum, Suncoast Chapter and a mentor to a Take Stock in Children scholar.  In addition to being active in the Sarasota Women’s Alliance & Leadership Florida, Karin has served as Board Chair to both The Selby Foundation and Planned Parenthood of Southwest & Central Florida as well as Vice Chair & Treasurer for Jewish Family & Children’s Services.  Other Board work has included the Pines Foundation, the local Financial Planning Association, Treasurer for the Bradenton Yacht Club and Manatee Tiger Bay Club.   She wrote a financial planning column regularly for the Bradenton Herald for two decades.

Justin is a partner at SRQ Wealth in Sarasota, Florida. He earned his undergraduate degree in finance from The University of Tampa, Florida. Justin is a Certified Financial PlannerTM practitioner.

His current community activities include founder of Future Lancer Business Leaders at his high school in Tampa, FL. He is a member and former president of a Toastmasters chapter in Tampa, FL. He previously served as a Big Brother through Big Brother Big Sisters.

Linda retired as a Colonel from the U.S. Army in 2011, with more than 29 years of active-duty service. She served first as a Military Intelligence Officer and then as a fully accredited Latin American Foreign Area Officer. Her career highlight was serving as the Commander of the US Military Group in Guatemala from 2006–2009, the first female Army officer to command a US Military Group in Latin America.

Since retiring from the U.S. Army and returning home to Sarasota, Linda has been very involved in the Sarasota community through various volunteer roles, including serving as the administrative officer for the annual Sarasota Holiday Parade for the last seven years and is currently a board member for the Play for Life Foundation, which introduces pickleball to our community’s youth, first responders and veterans. Linda was named Sarasota County Female Veteran of the Year for 2015 and is a graduate of Leadership Sarasota County, Class of 2018. Through her consulting business, Gould Solutions, Linda consults in the community on various projects, most notably for the last twelve years with The Patterson Foundation on their Military Initiative and Patriot Plaza, the outdoor amphitheatre at Sarasota National Cemetery.

Tom has been in the investment advisory and financial services industry for over 50 years; 35 of those years with Robert W. Baird & Company, during which time he spearheaded a move by the Milwaukee based firm to develop a presence in Florida and the Southeastern U.S. He was also engaged in the expansion of their European subsidiary as Deputy Chairman of Granville-Baird based in London, England. He is currently a Wealth Advisor for SRQ Wealth in Sarasota, FL. Tom has served on various industry committees and continues to advise a select group of financial clients.

Tom served 6 years on the board of The Pops Orchestra as the First Vice President and is an advisory board member for the USF School of Hospitality and Tourism Leadership. He is currently serving as a Trustee for the Players Centre for Performing Arts as Chair of the Development Committee. He was a founding board member and the first chairman of “The Care Club of Collier County,” an Alzheimer’s and dementia day care facility serving Southwest Florida; chaired the Development Committee of the USF Institute on Aging; and served on the Executive Committee for the Lifelong Learning Academy.

NonProfitMembership

Play For Life is a member of the Lakewood Ranch Business Alliance and the Community Foundation of Sarasota County

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